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Vaibhav

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

First published January 1, 2000

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Goodreads : https://www.goodreads.com/book/show/2612.The_Tipping_Point

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I’m Vaibhav

I am a science communicator and avid reader with a focus on Life Sciences. I write for my science blog covering topics like science, psychology, sociology, spirituality, and human experiences. I also share book recommendations on Life Sciences, aiming to inspire others to explore the world of science through literature. My work connects scientific knowledge with the broader themes of life and society.