Thinking Beyond Science
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Business
Understanding Risk in an Unpredictable World
Unlocking Effective Product Positioning Strategies
The Power of Quality Touches in Sales
Understanding Change: Universal Truths for a Better Future
The Power and Pitfalls of Rapid Cognition
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Why Positioning is Key to Business Growth
The Global Journey of Coffee: From Arab Beginnings to American Coffee Culture
Howard Schultz and the Birth of Starbucks: Revolutionizing Coffee Culture
Leveraging Cognitive Biases and Unique Selling Propositions to Influence Buyer Decisions
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