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Continue reading →: Howard Schultz and the Birth of Starbucks: Revolutionizing Coffee CultureIn 1983, Howard Schultz noticed an anomaly and from that insight a fascinating new business was eventually born. At that time, Schultz was the marketing and retail operations manager for a tiny chain of Seattle stores selling dark-roasted coffee beans. On a visit to Italy, Schultz discovered the Italian espresso…
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Continue reading →: The Digital Age: Freedom, Expression, and the Challenges of Our Global CityWe are all neighbors now. There are more phones than there are human beings and close to half of humankind has access to the internet!’ In our cities, we rub shoulders with strangers from every country, culture and faith. The world is not a global village but a global city,…
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Continue reading →: The Divide of Belief and Identity: Groupthink, Moral Superiority, and the Crisis of Balance in Modern SocietyWherever we look, there is scarcely a single country, society or continent which is not wracked by strains, stresses and divisions which even a decade ago would have been hard to imagine. A group of people comes to be fixated on some belief or view of the world which seems…
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Continue reading →: Consciousness, Energy, and the Laws of Entropy: Rethinking Life's Fundamental ProcessesNurtured by a selfish bias which prompts us to overvalue conscious phenomena, we have overlooked the role of non-conscious energy for a reason that might be attributed to its spontaneous ingress into biological activism. The concept of consciousness is no longer too veridical to unequivocally be an exclusive co-relate of…
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Continue reading →: The Dual Nature of Human Behavior: Exploring Transactions, the Parent, and the ChildThroughout history one impression of human nature has been consistent: that man has a multiple nature. Most often it has been expressed as a dual nature. It has been expressed mythologically, philosophically, and religiously. Always it has been seen as a conflict: the conflict between good and evil, the lower…
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Continue reading →: The Multifaceted Nature of Creativity and Its Psychological FoundationsCreativity can’t be defined in one way but can be expressed differently. Creativity involves making things but it also involve mashing up ideas in different ways, it can mean thinking differently about data and finding unique solutions to varied practical problems, it can mean hacking system and tuning in different…
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Continue reading →: The IKEA Effect : Why Building Your Own Furniture (or Anything) Makes You Love It MorePride of creation and ownership runs deep in human beings. When we make a meal from scratch or build a bookshelf, we smile and say to ourselves, “I am so proud of what I just made!” Local Motors, Inc., a more manly company, takes the IKEA theory even further. The…
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Continue reading →: The Body, Mind, and Stress: Understanding the Interconnectedness of HealthWe attempt to understand the body in isolation from the mind. We want to describe human beings- -healthy or otherwise as though they function in isolation from the environment in which they develop, live, work, play, love and die. The more specialized doctors become, the more they know about a…
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Continue reading →: Leveraging Cognitive Biases and Unique Selling Propositions to Influence Buyer DecisionsThe best way to show the buyer’s old reptilian brain a clear difference is to have a unique selling proposition (USP) highlighting a benefit for your product or service that makes it unique. If you do, the buyer’s old brain can make a quick decision. To show this clear distinction,…
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Continue reading →: Nvidia's Rise to Dominance: The Strategy Behind the 3D Graphics RevolutionNvidia, a designer of 3-D graphics chips, had a very rapid rise, shooting in a few short years past apparently stronger firms, including Intel, to dominate the high-performance 3-D graphics chip market. In 2007, Forbes named Nvidia the “Company of the Year,” explaining that “Since Huang [CEO and founder] took…
Hello,
I’m Vaibhav
I am a science communicator and avid reader with a focus on Life Sciences. I write for my science blog covering topics like science, psychology, sociology, spirituality, and human experiences. I also share book recommendations on Life Sciences, aiming to inspire others to explore the world of science through literature. My work connects scientific knowledge with the broader themes of life and society.
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