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Continue reading →: Facing the Unspoken: Understanding the Modern Taboo of Death and DyingThe trouble is, whereas birth, love and even bereavement are widely discussed, death itself has become increasingly taboo. Not knowing what to expect, people take their cues instead from vicarious experiences: television, films, novels, social media and the news. These sensationalized yet simultaneously trivialized versions of dying and death have…
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Continue reading →: The Heart's Mechanics: Understanding Heart Function, Failure, and Surgical InterventionsA normal human heart has a “conical screwing motion” by which the blood is effectively pushed from apex to the base and finally to the aorta to be circulated in the body smoothly. But in patients with cardiomyopathy and heart failure, the heart becomes dilated excessively. It looks like a…
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Continue reading →: The Evolutionary Roots of Human Consumption: Understanding Behavior Through Psychological MechanismsAll human behavior owes its existence to psychological mechanisms in conjunction with environmental inputs to those mechanisms. Psychological mechanisms, at some fundamental level, owe their existence to evolution by natural and sexual selection. Consequently, all fields that deal with human behavior will become more deeply illuminated by understanding underlying evolved…
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Continue reading →: The Marvels and Mysteries of Memory: Understanding Our Brain's DesignYour brain is amazing. Every day, it performs a myriad miracles— it sees, hears, tastes, smells, and senses touch. It also feels pain, pleasure, temperature, stress, and a wide range of emotions. It plans things and solves problems. It knows where you are in space so you don’t bump into…
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Continue reading →: Harnessing the Immune System: The Role of Cancer Immunotherapy in the Fight Against CancerOur immune system has evolved over 500 million years into a personalized and effective natural defense against disease. It is a complex biology with a seemingly simple mission: to find and destroy anything that’s not supposed to be in our bodies. Cells of the immune system are on constant patrol,…
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Continue reading →: The Unseen Ethics of Technology: How Inventions Shape Minds and SocietyThe intellectual ethic of a technology is rarely recognized by its inventors. They are usually so intent on solving a particular problem or untangling some thorny scientific or engineering dilemma that they don’t see the broader implications of their work. The users of the technology are also usually oblivious to…
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Continue reading →: The Matthew Effect: How Success Breeds Success in Economics and AltruismRobert K. Merton called this the Matthew Effect. Marketers know it as Cumulative Advantage. In a broader economic context I shall refer to it here as the Bestseller Effect. Once a product gets a head start in sales, it signals to consumers that other people want that product and therefore…
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Continue reading →: The Neuroscience of Branding: How Emotional Connections Drive Consumer ChoicesA powerful branding strategy impels people to talk about the brand and generate referrals, banking mostly upon the human desire to imitate others. The bottom line is that it eases our consumer experience by making an emotional connection and making the experience emotionally rewarding. Our brains want the certainty of…
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Continue reading →: The Brain's Creative Lens: How Familiarity Shapes Perception and Predictability Fuels InnovationThe human brain doesn’t passively take in experience like a recorder; instead, it constantly works over the sensory data it receives – and the fruit of that mental labor is new versions of the world. The basic cognitive software of brains – which drinks in the milieu and procreates new…
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Continue reading →: Unraveling the Brain's Adaptability: Neuroplasticity, Balance, and Spatial AwarenessThe common wisdom was that after childhood the brain changed only when it began the long process of decline; that when brain cells failed to develop properly, or were in-jured, or died, they could not be replaced. Nor could the brain ever alter its structure and find a new way…
Hello,
I’m Vaibhav
I am a science communicator and avid reader with a focus on Life Sciences. I write for my science blog covering topics like science, psychology, sociology, spirituality, and human experiences. I also share book recommendations on Life Sciences, aiming to inspire others to explore the world of science through literature. My work connects scientific knowledge with the broader themes of life and society.
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