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Continue reading →: Understanding the Buyer’s Brain: How Evolution Influences Sales SuccessFirst, with the advent of vertebrates (early fish) 500 million years ago, the reptilian brain was formed. This part of the brain is the fight, flight, freeze, or appease brain. It controls all of our functions such as breathing, digestion, and heart rate. These processes happen automatically–we don’t have to…
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Continue reading →: Smallpox: The Triumph of Eradication and Lessons for Future Disease ControlFor centuries, humanity has fought contagion, working hard to catch, treat or prevent disease, but success has been limited, short-term, and any progress met with an onslaught of new arrivals – or the same enemy in new armor. The war continues today, as only one battle has truly been won…
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Continue reading →: The Mind's Journey: Navigating Happiness and SufferingOur minds are all we have. They are all we have ever had. And they are all we can offer others. This might not be obvious, especially when there are aspects of your life that seem in need of improvement–when your goals are unrealized, or you are struggling to find…
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Continue reading →: The Intersection of Human Instincts, Technology, and Modern Challenges: From Decision-Making to BloggingFrom a rational perspective, we should make only decisions that are in our best interest (“should” is the operative word here). We should be able to discern among all the options facing us and accurately compute their value–not just in the short term but also in the long term-and choose…
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Continue reading →: The Marvels of Our Hidden Mechanisms: How Our Body’s Systems Work Together SeamlesslyThere is a buzz of constant activity beneath our skin. We are perpetually flowing, pumping, sucking, squeezing, bursting, repairing, and rebuilding. A whole crew of ingenious organs works so perfectly and efficiently together that, in an adult human being, they require as much energy as a 100-watt light bulb. Our…
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Continue reading →: How Our Mind Connect with BrandsIt’s fair to state that from the moment we wake up to the moment we fall asleep, we interact with hundreds of brands, whether we realize it or not. We make decisions about brands almost every other hour during the course of a normal day. From the second we turn…
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Continue reading →: The Butterfly Effect
Lorenz – Research Meteorologist who established the theoretical basis of weather and climate predictability, as well as the basis for computer-aided atmospheric physics and meteorology. Laws of nature v/s Laws of Astronomy, both are well known. Global Atmospheric Research Program was a fifteen-year international research programme led by the World…
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Continue reading →: Complexity of Human Heart
 Modeling any one part of the heart’s behavior would strain a supercomputer, modeling the whole interwoven cycle is impossible. In heart, blood courses from chamber to chamber, squeezed by contracting muscles behind and then stretching the walls ahead. Fibrous valves slam shut against the back flow. Trial and Errors have…
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Continue reading →: Language
Language is one of the fundamental topics in human sciences. It’s the trait that conspicuously distinguishes humans from other species, it’s essential to human cooperation; We accomplish amazing things by sharing our knowledge or coordinating our actions by means of words. It is distinctive, essential, mysterious, practical and central to…
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Continue reading →: How drugs and alcohol affect you.
Adolescence is a time of growing independence. As the pre frontal cortex matures, teenagers are beginning to to explore the world on there own. But there judgement and reason are still not fully developed, which makes them especially risky and they experiment with addicted drugs and alcohol. Addiction is disease…






